Final Week – Bradley Wiggins Update

Submitted by Desmond Slattery
Task Check List – Handling the Press – Hole Digging – When to Call in an Expert

Short Summary heading into the final week of the Tour de France:

It’s all good. Project Management is executing according to plan. On July 22nd, we will announce Bradley Wiggins as the winner. Some pundits may disagree, and for sure, there is plenty of work still to be done and unforeseen events can occur, but if we stick to the plan, that will be the headline.

Read on for more detail on sound business building practices for those new fans of the Tour.

Lets review how we got here:

Control what you can control and forget about the rest. Disregarding this simple rule will drain your resources.

Instead, use your energy to focus on your goal (clearly defined and easily explainable to others – this is your mission).

Map out the executable steps to reach your goal (this is your business plan).

Discipline please – lose the distractions and limit the “noise”.

Finally, be willing to step outside the status quo. Often, it’s the ones willing to challenge established “assumptions” and stray from following the herd who accomplish the greatest breakthroughs and accomplishments.

Let’s look at some details  from the last week.

Current General Classification: Wiggins is #1 in over his closest rival, which happens to be his teammate!, by 2 minutes and 5 seconds.

Press Conferences: Sometimes you will be asked to speak in public to answer some questions, discuss your mission, or represent yourself or your company. There is a saying that goes “any publicity is good publicity”, and perhaps this is true, but still, it is recommended to behave within accepted societal norms. Since this blog is read by millions of women, children and adults (/sarc), I cannot reprint in its entirety the apparent blow up Bradley had at the press last week. If you can handle a bit of profanity, search the web or look at this link.

The lesson here is: when in doubt over your own capabilities of communicating or handling an important task, you should consider bringing in an expert to assist you.

There is an embedded doctrine There are no stupid questions that everyone repeats, but few people really believe deep down. And this applies especially to mainstream journalists who are often lazy and misinformed.

The question that started the buzz was about doping and cycling.

It would be like a journalist asking if there is fraud in banking! Duh.

So please dig a little deeper with regard to Bradley Wiggins. As you have read the previous blog posts, you know that Bradley:

-lives on or in a volcano
-gave up facebook and twitter (although there has been some slippage here. No one is perfect, but after winning the Tour, we may need to offer some remedial therapy here)
-Is home (the equivalent of sees his wife?) maybe 5 weeks out of the year. (You heard it here first: this will be the new model going forward dramatically reducing divorce rate percentages).
-Gets lots of massage (scientifically shown to mimic the effects of doping on recovery)

So if any cyclist is clean, Bradley is clean.

Digging Holes.

Of course it would not be the Tour de France if there were not stories and drama outside the actual race. And this year, as you know, it has to do with our friend from Texas, who “won” this thing 7 times.

Before I go on, I just want to state that this icon has really let me down. No, it has nothing to do with that! (I was not born yesterday). It has to do with this: Our friend from Texas left the sport at the height of his game after winning his last tour, like a hero. I was filled with envy. How does one do that? Everything just seemed to click, the timing was all there. And then, 3 years later, inexplicably, he returns, like so many mere humans to relive the glory years. What stupidity! That is something I would do, not an icon………………………………..

So that brings us to Managing Difficult Situations.

Clint Eastwood, in his movies roles, made a very important observation that is applicable here:
A man’s got to know his limitations.

(I imagine the reference is only to men since women as a rule are not as silly as men). The problem here is as follows: had our icon from Texas acted iconic and just quietly left to manage his bike store or become President, or some other inert activity, the lying dogs would still be sleeping and the hornet’s nest would not be bothered. The pass that our hero from Texas always had was that “It was a different time then, everyone did it, let’s look to the future, etc”. But all that has changed now with the comeback to the sport and free pass no longer applies.

I hope your hole digging equipment can handle the job. Most people when they get involved in a hole digging diversion realize the futility of the exercise and stop before too much damage is done. While there is not a 12 step program for serial hole diggers (yet), there is the following that can provide a more functional outlet:

Competitive Hole Digging

What then of our former hero icon and now hole digger from Texas? Pretend for a moment you are the expert that has been called in to analyze the situation. When the hole gets to be this deep with no end in sight, what you really need is a bail out.  Remarkably, Congressman Jim Sensenbrenner (R-WI) came to the rescue of our serial hole digger.
His document basically reads like a press release from our Texan. If you are wondering why Jim Sensenbrenner and why Wisconsin, follow the money. Always follow the money. Trek Bicycles(WI), see the connection?

However, Senator McCain backs the USADA investigation. Whoa, what’s this? Our Texan is a lightweight in the bail out world. Remember what Clint Eastwood said about limitations. Our friend has an estimated net worth of 125 Million. This may sound like a lot, but it is chump change in the bail out world. The greats in the bail out world are, of course, the banksters, often worth in the billions. They wrote the book on too big to fail, heads I win, tails you lose. In fact, there really is a book on this.

Sadly, this may be the end of the line for the hole digging.

If you made it this far, you are probably wondering what the moral of the story is.

Certainly hole digging is not where you want to go.

As is always the case, get more massage. It’s legal doping and counters the effects of hole digging.

They found that massage reduced the production of compounds called cytokines, which play a critical role in inflammation. Massage also stimulated mitochondria, the tiny powerhouses inside cells that convert glucose into the energy essential for cell function and repair. “The bottom line is that there appears to be a suppression of pathways in inflammation and an increase in mitochondrial biogenesis,” helping the muscle adapt to the demands of increased exercise, said the senior author, Dr. Mark A. Tarnopolsky.


About Bronwen Callaghan
President of GotYourBack

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